Liquid

I was contracted to lead design for FlexTeam a new startup that was recently funded by techstars in July of 2019. The goal was to create an attractive MVP for their product (a responsive site that makes it easier for small businesses to pay contractors in a simple and safe way).

Styleguide

After speaking with the team and reviewing the current state of the product it was clear that defining a styleguide would be a great first step. This gave me a chance to get my feet wet and gave the developers the tools they needed to impress their stakeholders quickly.

This approach may seem a bit unorthodox but I'm a big believer in adapting the UX process to the needs of the project and we only had a couple of months to meet specific milestones.

Onboarding

Improving the onboarding experience was another big focus for the team. Competitor analysis led to the following goals:

• Streamline the Sign-Up Process: Simplify the registration process by minimizing required fields and the amount of steps the user has to take in order to get started.
• Personalization: Tailor the onboarding experience based on the primary user personas (client, vendor, freelancer etc).
• Guided Tour: Create short, focused, tutorials to educate new users on different platform features.

Interactive Prototypes

I audited the product and started building out a high-fidility prototype in order to A/B test some userflows with the team and to quickly troubleshoot interactions before the developers started work on the redesigned pages.

Outcome and Impact

My time on the product was short but we accomplished our milestones and launched a very polished MVP through strong time management and setting clear achievable goals.

Liquid went live in October 2019 and has since been "expanded to 175+ countries and valued at $232B". (that's what their site says)